Posted on 04-Aug-2019

Easy Code Ltd

Customer Relationship Management

What is CRM and why do I need one?
Customer Relationship Management otherwise known as CRM, refers to the management of information obtained by the interaction of potential and existing customers and a company.

A CRM can ensure the collation of all the data and allows greater access and analysis. Any business will benefit from maintaining a record of conversations, purchases and marketing material associated with leads and customers.

With computers in everyone’s lives effective CRM system are electronic and can be invaluable to companies looking to understand their customers expectations. If growth and customer retention is an objective for your company, then a CRM system will be a requirement.
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